Case Studies
Transforming Mental Health Advocacy During Crisis
The Challenge
Launched the Pixel Foundation, a Private Foundation and Canadian Registered Charity focused on using creativity to support mental health and eliminate the stigma of mental illness. The Foundation was integrated into the business strategy, and established a very meaningful impact. Trained 500 employees across Canada in multiple locations and time zones. Pixel Foundation launched on March 12, 2020 – a few days before the pandemic. With a solid strategy and implementation, the Foundation goals remained the same – but how the Foundation achieved their goals was different but highly relevant.
Our Approach
The Results
In three years, the Pixel Foundation became a leading voice for mental health issues in Canada, demonstrating how strategic philanthropy can create both social impact and business value.
Key Learnings
Crisis periods can accelerate impact when strategies are well-planned
Integration between business and philanthropy creates authentic engagement
Clear values alignment enables rapid stakeholder buy-in
Measuring impact from the beginning builds credibility and effectiveness
Our Advisory Process
We provide a client centred approach to everything we do.
Discovery
Planning
Feedback
Next Steps
Relevance for Other Families
This case demonstrates how families can leverage their unique assets—whether business platforms, networks, or expertise—to create meaningful social impact while strengthening family unity and business success.
